October 10, 2022
Artefact Analysis is used in social anthropology and is the systematic approach to the analysis of material, aesthetic and interactive qualities of objects.
The emphasis of the analysis is on the object itself and is typically used in Qualitative and Ethnographic research studies, but also used in Archaeology. Essentially, the researcher effectively is using the analysis to understand what the object(s) say through their material, aesthetic and other physical/practical qualities.
Other elements of the analysis include where the items are placed and stored. For example, are they in a private place or publicly displayed, or even stored away?
Artefact analysis often takes place in people’s homes (e.g. kitchen, bedroom, public rooms, loft or garage!) or in business office environments. It is particularly helpful in understanding how people live their lives and what they value; consequently is useful in research studies which are looking to unravel new insights/perspectives about a particular market segment and their social values.
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